Choosing an Estate Agent
Find the right agent for your property
In this guide (4 of 12)
Choosing the right estate agent is one of the most important decisions in your selling journey. The right agent will achieve a higher sale price and smoother transaction, easily justifying their commission.
Getting Your Property Valued
Before choosing an agent, you need to know what your property is worth. Most sellers get free valuations from 3–4 agents — this gives you a price range and helps you assess each agent's knowledge. Be wary of agents who over-value to win your business; they'll often pressure you to reduce later.
For a detailed guide to valuation methods — including agent valuations, independent RICS surveys, and online tools — read our property valuation guide.
Types of Estate Agents
High Street Agents have physical premises and typically charge 1.5–3.5% plus VAT. They offer comprehensive services including viewings, negotiations, and local market knowledge. Best for sellers who want a full-service experience.
Online Agents charge lower costs — often fixed fees of £500–£2,000 or 0.75–1.5% commission — but you may need to conduct viewings yourself. Marketing reach can be good as they list on major portals. Best for confident sellers with desirable properties.
Hybrid Agents combine online efficiency with some traditional services. Pricing falls between high street and pure online agents. They may offer local property experts who handle viewings while keeping costs lower than full high street agents.
What Estate Agents Do
A good estate agent handles: property valuation, professional photography and floor plans, marketing on major property portals, creation of property particulars, arranging and conducting viewings, negotiating offers, liaising with solicitors, and progressing the sale through to completion.
Types of Contract
Sole Agency
One agent markets your property. You can sell privately without paying commission.
Typical commission: 1.5–2.5%
Sole Selling Rights
One agent, but you pay commission even if you find the buyer yourself. Slightly lower rates but less flexibility.
Typical commission: 1.25–2%
Multiple Agency
Several agents market your property, but you only pay the one who finds the buyer. Potentially faster sale but higher cost.
Typical commission: 2.5–3.5%
How to Choose
Interview at least three agents. Ask about their marketing strategy, how many properties they have on their books, their success rate, average time to sell, and references from recent sellers. Check their online reviews and presence on major property portals.
Don't just choose based on the highest valuation — an experienced agent with a realistic price will serve you better than one who over-values to win your business and then pressures you to reduce. Look for someone you can communicate with easily and who demonstrates genuine knowledge of your local market.
Always negotiate on fees — commission rates are not fixed. Get the agreed fee in writing before signing any contract. And negotiate the minimum contract tie-in period so you can switch agents if the service isn't working.
Find an Estate Agent
Compare local estate agents, read reviews, and get free valuations from top-rated agents in your area.
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